In partnership with Globe, this campaign explores how a telecommunications brand can transcend utility by tapping into emotion. We focused on real life stories of Filipinos and how Globe’s services helped them navigate through every day life. We want to remind everyone to have courage, not just for themselves but also for their family. It’s not just about staying connected, but staying strong and going forward together.
OK Kayo?
“OK kayo?” Two simple words that can mean everything. A story about Katie, a successful woman in her prime who loves to take care of her senior parents. But when the world opens new doors for her, she needed to choose between pursuing her dreams or being by her parents’ side.
I’m Just Here
“I’m just here” makes you feel constant. It gives other people courage. That no matter what, they can always count on you. The story of Angelo and his relationship with his mom as they face a new chapter of their lives together.