Pag Two, Puwedeng Flu

In the Philippines, many are confused on what flu really is. Because the symptoms are pretty much the same as their common illnesses like colds, fever, and body pain, people tend to medicate on each symptom. This is costly especially for most Filipinos.

Bioflu, a medicine specifically designed to treat flu, wanted to educate Filipinos that as long as they’re feeling any two symptoms at once, it may already be the flu.

The challenge is to make a campaign that is clear and informational but is also fun and catchy and we came up with “Pag Two, Puwedeng Flu”. Inspired by Pikotaro’s Pen Pineapple Pen, we created a campaign that clearly says when you have two symptoms, it may already be flu.